SRT Revival: Street and Racing Technology Division Returns to Stellantis
Tim Kuniskis tapped to lead SRT into its next chapter of high-performance, and we are excited.
Yesterday, the Street and Racing Technology (SRT) brand had been sputtering along with only the 2025 Dodge Durango SRT Hellcat Last Call, officially, in its lineup. It was the final vehicle in SRT's program, and it held on to the golden era of Stellantis' supercharged mayhem that captivated muscle car and performance enthusiasts. That has all changed with today's announcement from Stellantis North America, Tim Kuniskis has taken a larger role across all the brands, including the SRT program, and he has already promised new vehicles. "We’re getting the band back together,” Kuniskis said. “SRT is another box we needed to check as we head into a product launch cadence enabling more performance than we’ve ever seen before.” Kuniskis will also oversee the Direct Connection brand, along with North American motorsport programs that include NHRA and the recently announced return to NASCAR with a truck program.
AI Quick Summary
Stellantis revives its SRT division with Tim Kuniskis leading. Kuniskis promises new high-performance vehicles and will lead Direct Connection and North American motorsports. The revival aims to enhance the SRT brand across multiple models, rekindling excitement among performance enthusiasts.
This summary was generated by AI using content from this MotorTrend article
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Multibrand SRT Packages
The SRT brand has been synonymous with the Hellcat-powered Dodges in recent years, but that isn't quite accurate, as the HOT ROD audience tends to forget outstanding performance vehicles such as Viper-powered Ram SRT-10, Dodge Viper, various Chrysler models, and even budget-oriented high-performance vehicles like the Dodge Neon SRT-4. The three letters represent high-performance, and Kuniskis aims to bring that back to the lineup. As the company has dabbled with electrification, we have to wonder if the next halo project would include EV enhancements like we've seen Chevrolet use on its Corvette E-Ray and recently announced Corvette ZR1X. Just think of an SRT 392 in a new Dodge Charger four-door with electric helper motors in the front. Or dare we say coupling those same high-output motors with a Demon 170 drivetrain? Leaving our imagination out of it, with Kuniskis back at the helm and Stellantis' commitment to the SRT and Direct Connection divisions, this bodes well for the HOT ROD audience.
I’ve been fortunate enough to blur the line between career and hobby/passions for over 25 years, and it has been a rather unusual pathway to my current role as the Network Director of HOT ROD. Naturally, cars have been a large part of my life since I was a young kid—complete with car posters on the wall and a chest full of toy cars. As time marched by it was R/C cars and trucks until finally, into the big leagues when I turned 16. By that time my life was heavily influenced by magazines like HOT ROD and Car Craft, and it was the 5.0 Mustang that piqued my interest thanks to a heavy dose of the local car scene that I experienced through my two older brothers. I was fortunate enough to grow up as the Fox Body Mustang scene began to flourish, however at no time did I ever imagine a media career in the automotive-enthusiast aftermarket. Life after college was spent behind the desk as a stock analyst, but every other waking moment was occupied by Mustang drag racing. It was a friendship that changed my life from the rat race to the drag race, I was given a chance to contribute to a fledging new title for a quickly growing racing organization, one that focused on my true passions—Mustangs and street-legal drag racing. The opportunity eventually turned into a full-time gig in the early 2000s, despite no formal journalism degree or photography courses. By 2003, I was offered the dream job of joining the staff of Muscle Mustangs & Fast Fords, which was the bible for the late-model Mustang movement that was taking over the world. One thing led to another, and I ended up back at the drag racing sanctioning body in which I had started my career as the content and marketing director, a role I occupied for a decade. In 2022, I was offered a chance to step into the network director role for the largest automotive-enthusiast aftermarket brand, the revered and legendary HOT ROD.
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